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From Profiles to Purpose: Building Learner Profiles That Strengthen Enrollment & Retention

By Greg Donnellan, Founder of Plumewood Educational Partners

Independent schools face a dual challenge: enrolling the right students and keeping them year after year. Too often, admissions and retention are treated as separate conversations. In reality, they are two parts of the same cycle.

When you enroll the right students, they thrive. Their classmates thrive alongside them – and everyone stays! Teachers become more effective, the classroom environment is stronger, and families feel more confident in their choice of school. All around confidence turns your school into an organization that markets itself. The experience of your school, becomes the experience that sells your school. Higher retention reduces the size of the annual admissions target, allowing you to focus on the right new enrollments to ensure long-term fit. And with that, your school enters a virtuous cycle:

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Strategic Consulting for Independent Schools: Empowering Enrollment Stability and Growth

By Greg Donnellan, Founder of Plumewood Educational Partners

Strong and stable enrollment is essential for the health and future sustainability of any independent school. Independent schools can stabilize and grow enrollment by developing well-defined applicant profiles and proactively meeting the needs of current families, aka super-serving current families. These profiles allow schools to create an effective vision for future enrollment informed by past success. A school becomes more stable and healthy when they understand and build about their success and strengths. Clear profiles also allow a school head to direct resources toward student success – thus super-serving families.

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